Alex & Co Accountants: Practice Website + Client Portal

The client

Alex and Co, a firm of Chartered Certified Accountants (ACCA) in Lewisham, South East London, looking after the books, tax and paperwork for local businesses, charities and individuals.

The problem

Accountancy is a trust purchase: clients choose the firm that feels competent, transparent and approachable before they ever compare fees. The practice needed a web presence that explained its services in plain English, proved its ACCA credentials, and turned visitors into booked first conversations.

What we built

Full practice website with a trust-first structure: ACCA credentials, fees-agreed-in-advance promise, evening availability and local presence front and centre
Services hub with a dedicated page per service (accounts preparation, bookkeeping & VAT, management accounts, assurance, independent examination), each cross-linking to related services and a free-chat call to action
Articles section publishing plain-English guidance on the questions clients actually ask (Making Tax Digital, sole trader vs limited company, charity audit thresholds), building SEO and demonstrating expertise
Contact flow built around a low-commitment "Book a free chat" conversion, with a structured enquiry form, and integration with the IRIS OpenSpace client portal for existing clients

Feature walkthrough

Homepage hero with ACCA credentials and book-a-free-chat call to action — Homepage hero leading with the plain-English promise and the four trust signals: ACCA member firm, fees agreed in advance, evening calls welcome, local and personal.

Services hub listing the full range of accountancy services — The services hub covers the full practice range under one roof, with honest guidance for visitors who do not know which service fits their situation.

Accounts preparation service page with related services — Every service gets its own page — what it involves, how the work is planned, and cross-links to related services and a free-chat call to action.

Articles section with plain-English tax and business guidance — The articles section answers the questions clients actually ask — Making Tax Digital, business structure, charity audit thresholds — building search visibility and trust.

About page telling the story of the firm — The about page tells the firm’s founding story: quality accountancy at rates smaller organisations can genuinely afford — the positioning that wins its niche.

Contact page with structured enquiry form — The contact page removes friction: phone and email, evening calls welcomed, and a structured form that pre-qualifies the enquiry by service area.

The numbers

Every service, its own page Service coverage

Free-chat CTA on every page Conversion path

IRIS OpenSpace portal linked Client access

“Clients tell us they chose us because the website explained everything in plain English before we ever spoke. That is exactly what we wanted.”
— Principal, Alex and Co Accountants