Simbali Wild Safaris: Safari Website + AI Safari Planner

The client

Simbali Wild Safaris, a Kenyan tour operator crafting luxury safari itineraries across East Africa, from the Maasai Mara to the Okavango Delta.

The problem

Safari travellers research and compare across time zones, mostly outside East African office hours. Enquiries waited hours for a reply, itineraries lived in PDFs, and the web presence did not reflect the premium product or rank for high-intent safari searches.

What we built

Full rebuild on a modern stack: cinematic hero slider, services and about pages, fast loads on mobile safari connections
Itineraries hub with day-by-day breakdowns (stay, meals, transport, activities), seasonal pricing and clear included/excluded lists, replacing PDF attachments
Simba, an AI safari planner trained on the company’s itineraries and policies: answers questions, suggests packages and captures leads 24/7, with voice input and human handover to WhatsApp
Blog and SEO structure targeting high-intent searches: honeymoon safaris, family safaris, Kenya–Tanzania combos

Feature walkthrough

Homepage hero slider featuring the Okavango Delta — Cinematic hero slider showcasing East Africa’s flagship destinations, with direct WhatsApp and “Start Your Journey” calls to action.

Itineraries page with day-by-day safari breakdown — Every itinerary broken down day by day: accommodation, meals, transport and activities, plus seasonal pricing and transparent included/excluded lists.

Services page linking to related itineraries — Service pages cross-link to related itineraries, guiding visitors from inspiration to a concrete, bookable safari.

Simba, the AI safari planner chat, open on the contact page — Simba, the AI safari planner: answers questions, suggests packages and captures leads 24/7, with quick actions, voice input and AI-terms consent built in.

Contact page with phone, email and social channels — Contact page with direct phone, email and social channels, and the AI planner always one tap away for after-hours enquiries.

The numbers

Hours → seconds Enquiry response time

Day-by-day, online Itinerary detail

24/7 · chat + voice AI planner availability

“Simba answers safari questions at midnight our time, and travellers wake up to a planned trip. It is like hiring a planner who never sleeps.”
— Founder, Simbali Wild Safaris